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To help you write your press release, here is a sample of one and a breakdown of its elements.īefore we start: the question of when to send your press release to your contacts is an important one. Press Release Example (Structure of a Press Release) The longer it is, the more likely it is that they will hit the delete button. The people who can get the word out about your app get dozens of pitches a day…just like yours. Which articles were shared the most and got the most comments? This will help you determine the right angle to pitch your app.įinally, keep it under one page. Skim through past articles by the person you are about to send your press release to. In other words, they need to look good too.Ĭarefully consider what their readers want to read about. It can be easy to focus on what you want to get out of the app launch press release.īut remember that the person who receives your press release needs to have a reason to write about your app.
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Remember to look at your press release through the eyes of the person that you are sending it to. What you also want to keep in mind is that you have to stay factual in your press release and exaggerated marketing adjectives like “great” and “amazing.” You also want to make sure that by scanning it, they will get a good sense of what’s unique and newsworthy about your app.
#HOW TO INTRODUCE A QUOTE FOR A REPORTER HOW TO#
Now you need to let journalists, bloggers and key influencers you identified in your app domain know about it.Įven the big guys in the industry don’t assume that bloggers will automatically know about their app, so why should you? How to Write a Press Release From the Right Perspectiveīut how do you write an effective press release? You have to respect the standard rules and syntax so that it’s easy for reporters and bloggers to scan your story for its key elements. Your app is awesome and almost ready to be launched. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback. Writing and distributing your app press release is a step you don’t want to skip. How to Write a Press Release For Your App